Estrons.
ARTIST MANAGEMENT / MUSIC
From Welsh alternative rock to an award-nominated debut.
01 / OverviewA debut built
A debut built
in public.
Estrons' first full-length album arrived after a run of singles, touring, music videos and growing radio and editorial support. I managed the band during this period.
This case study documents the work surrounding You Say I'm Too Much, I Say You're Not Enough, released on 5 October 2018.
- ROLE
- Artist management
- ARTIST
- Estrons
- RELEASE
- 5 October 2018
- LABEL
- Gofod Records US: Roll Call Records
02 / LiveTouring
Touring
the record.
Support tours, European headline dates and a release campaign on the road.
Pussy Riot.
Garbage.
UK & Europe.
In 2018, Estrons joined Pussy Riot's Riot Days at Summerhall in Edinburgh, supported Garbage, and played headline dates across the UK and mainland Europe.
03 / Films
On screen.
Three official videos across the period leading up to and following the album.
FEATURE / 2018
Body.
A video about self-acceptance.
Released in September 2018, Body challenged conventional representations of the human body. Vocalist Tali Källström described the experience of making it as both terrifying and liberating. DIY covered the film ahead of the album's release.
The video was nominated for Best Editing in a Video at the 2019 UK Music Video Awards. It was directed by Ed Morris and edited by Flaura Atkinson at The Quarry.
The official video includes nudity and opens externally.04 / ExposureRadio &
Radio &
discovery.
Broadcast and streaming editorial brought the band to audiences beyond the stage.
05 / Release
The debut.
5 October 2018 · Gofod Records
DEBUT ALBUM / 2018You Say I'm Too Much,
You Say I'm Too Much,
I Say You're Not Enough.
The supplied archive documents a special orange vinyl edition marked sold out. The album was released in the UK by Gofod Records and in the US by Roll Call Records.
06 / Recognition
Recognition.
Independent coverage and industry recognition of the debut era.
Welsh Music Prize
You Say I'm Too Much, I Say You're Not Enough — shortlisted.
UK Music Video Awards
Body — nomination, Best Editing in a Video.
Artist management
Griffin McCabe.
Photography, videos, music and design materials are included as archival evidence of Estrons' work, not as claims of my individual design, photography or film-production authorship.
View the complete music discography ↗