Fresh Paint Design Co.

Practice:: Independent art direction
Years:: 2011–present
Location:: Brooklyn, New York
Role:: Concept
Design
Image making
Campaign extension
Production
Skills:: Studio Leadership
Brand Architecture
Creative Direction
Client Relations

Different briefs. Distinct ideas.

Project

My independent art direction and design practice, based in Brooklyn. Brand identities, campaigns and photography for Apple Arcade and Uber Eats, extended across digital, transit, billboard and environmental applications. Earlier freelance work for Kenneth Cole and Effy Jewelry.

Role

Designed and delivered national collateral: bus panels, phone booths, billboards, print, train station entry gates and invitations.

CMS platforms, GitHub, AI engineering and agentic programming; fluent in motion and animation graphics.

Work53