Brent David Freaney

I first got in touch with Brent David Freaney in May 2024, before Charli XCX’s brat was released. We went on to bring him to the Type Directors Club in New York for his first public talk on the project.

Am I Faking It? · Special Offer, Inc. · October 30, 2024 · New York

By the time we hosted the conversation, brat had moved well beyond an album campaign. Its typography and color had become part of a wider cultural conversation.

We wanted to look past the finished image and hear how the work was made: the decisions, constraints, and collaboration behind a visual identity that reached far beyond its original audience.

Brent spoke about type design, building visual systems at scale, and the role of the designer. An open Q&A brought the audience into the discussion.